![]() And that's where the trouble started here. Horoscope sites like also make money from the sale of astrological reports, which cost about $10 each.īut for the stars to align for any horoscope site, it must generate lots of traffic a reputable astrologer can help with that cause. Once operation and technology costs are covered, the purveyors of horoscopes sit back and collect ad revenue against those daily readings, as well as fees for sending other marketers "leads" in the form of e-mail addresses from interested consumers (which must sign up to get their reading). In terms of software, the business is largely a matter of writing a program that can churn out scripted horoscopes for any sign, any day of the week. While some may find it hard to believe, horoscopes are the little Internet business that could. ![]()
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